While other meal kit delivery services require the purchase of multiple meal kits, Weight Watchers’ quick-prep line is entirely á la carte because of their grocery store availability, thus making it more likely to attract new consumers who are hesitant to subscribe to a weekly delivery service. Although this new quick-prep line is quite similar to traditional meal kits featured in food delivery services such as Blue Apron’s, WW Healthy Kitchen products stand out for their availability in national grocery stores. In partnership with fresh food industry innovator, FreshRealm, Weight Watchers developed their quick-prep meal kits with pre-portioned ingredients that are natural, fresh and free from artificial ingredients. Whether through a collection of delicious and satisfying recipes, custom WW kitchen tools, or fresh, quick-prep meal kits, we are delivering the solutions that make healthy eating and cooking accessible, easier, and simpler for all.”

“We know people today need the tools, inspiration and community to develop healthy habits in their day-to-day lives. “At WW, our goal is to be a partner to everyone on their pursuit toward healthier living,” said Mindy Grossman, President and CEO of Weight Watchers International, Inc. The company plans to launch their products in grocery stores nationally by the end of 2018. Their presentation included their healthy quick-prep meal kits, WW Freestyle recipes by their newest celebrity brand ambassador, Chef Eric Greenspan and their new line of WW Healthy Kitchen tools and products. Weight Watchers unveiled their new WW Healthy Kitchen products at the 2018 International Home + Housewares Show in Chicago, IL, between March 10-13. The Oprah Winfrey-backed weight loss program decided to enter the meal kit market to compete with contenders like Blue Apron – who is currently leading in this category – and to expand their portfolio and get a hand in the healthy meal kit market.Īccording to a press release, the weight loss company will be launching their meal kits and new line of cooking utensils under their new WW Healthy Kitchen brand. Weight Watchers has announced their plans to release a line of quick-prep meal kits that will be sold in grocery stores.

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